The plunge

Something has changed, I'm not exactly sure what, but something has definitely changed since the start of this course.

Before the weeks just sort of blended together into a much of just trying to get through. I wasn't enjoying design. It had become a chore, no value was placed on any kind of research or preparation. Things were needed last minute, were rushed and generally as good as I could manage.

Work is still like this.

But outside of work, I have been getting asked to do work left, right and centre, I'm getting involved with local arts ventures (the town is going for up to £3m over three years with Cannock council, the big thing seems to be something similar too the Creative Village on the campus).

I've been asked for band logos, websites, branding for Tamworth Booktown Project (I really want to use Mason again, but, I kind of think I should let go slightly and try something else), I'm...having to really think about how much time I have so I can do some of these things and project work!

I'm talking about design with passion again. 

I've started putting a framework together for my own website, so I can fill it with wonderful things I hope I will create on this course.

I keep getting the thing Jackie said come into my head, about if your not happy somewhere then leave. Although I don't think it's quite that simple, its feeling more and more possible.

I am finding enormous pleasure in just looking at typefaces.

In short. All good things.

(Favourite typeface of past few days: Albertus)

E-motional Type - British Library panel discussion

I didn't think I would get to see this, being on a Monday evening, short notice and being sold out, until I saw it was a live webcast too!

The panel consisted of Neville Brody, Jon Wozencroft, Jonathan Barnbrook (I'm mentioning him again), Teal Triggs and was compered by Adrian Shaughnessy.

Each gave a short presentation on the role of type and visual language. 

Notes below.

What was interesting about the whole lecture was the idea that type has become "conservative", "safe" and "colonised by the corporate world". The typography that people encounter day to day is quite plain. This wonderfully comes into my project for Visual Austerity!

Interesting ideas that can feed into my work.

Jonathan Barnbrook "The tension of legibility, recognisable letterforms, religion and politics"

Neville Brody "Experimental typefaces, illegibility, freedom from constraints"

Jon Wozencroft "Poetry of form, romanticism, colouring a message, break out of digital"

Adrian Shaughnessy (on Herb Loobalin) "Amplify the message"

I shall post videos as soon as I have found them.

The Visuals of Austerity Brief

The World is currently in a spot of economic bother, whole countries in debt and financial strain on their population. This isn’t the first time times have been hard there are many different periods when people have had to make do on very little. From the Depression in the 30’s to our recent predicament.

The Guardian article “From Hockney to Downton Abbey: have our cultural tastes gone conservative?” by Jonathan Jones (The Guardian 2012) asks whether British culture has gone conservative, with period dramas, cookery and craft programmes and David Hockney’s traditional landscapes enjoying a resurgence in popularity, while Eye Magazine was hailing a “golden age of type”, with many Foundries revisiting their classic fonts in the blog post “Type Tuesday: Quirky ligatures and swash characters: serifs are the new sans.” by Catherin Dixon (Eye Magazine Blog 2012). Both of these articles cite a looking back, possibly to times of comfort during times of austerity. Has this always been the case? What is it that we do exactly in times of austerity, is it as simple as looking back to “the good old days” or is there something more? Is there a certain visual language for what we do?

To get an accurate picture of what the visuals of austerity may be will involve looking across an extremely broad timescale. This should make any patterns more apparent.




Audience




Desired Response




Jonathan Jones The Guardian (2012) From Hockney to Downton Abbey: have our cultural tastes gone conservative?[Online]. Available from: http://www.guardian.co.uk/artanddesign/jonathanjonesblog/2012/jan/23/hockney-downton-abbey-culture-conservative [Accessed: 23 January 2012]


Catherin Dixon Eye Magazine Blog(2012). Type Tuesday: Quirky ligatures and swash characters: serifs are the new sans. [Online] January 23rd 2012. Available from: blog.eyemagazine.com
http://blog.eyemagazine.com/?p=4072 [Accessed: 23rd January 2012].

Tamworth Live Music

I have recently been invited to be a member of the Tamworth Live Music Committee. Many moons ago we used to have a free festival, with local bands who had gotten to the final of the local Battle of the Bands. It was all very good and then, for some reason it stopped. Most people who went to Freefest will tell you with great pride about bands such as Spiral Eye, Wolfsbane (who did quite well), Blaze Bailey (who did even better, singing with Iron Maiden for a bit) and Julian Cope, member of The Teardrop Explodes and apparently quite the expert on Britain's stone circles.

Anyway, the committee aims to bring back our free festival, promote local gigs or local bands in gigs elsewhere.

I, along with a few other people, have volunteered to produce artwork for the logo.

The rough brief for this was something that will have cross genre appeal, was modern, but had a link with Tamworth's past (both musically and historically). I chose a font designed by Jonathan Barnbrook (I may have mentioned him, once or twice) which was a modern Sans Serif, but incorporating Blackletter elements linking with both the Medieval past historically and the Metal music of Tamworth's musical past.

Tamworth Live logotype - font used Mason Sans Alternative Bold

This is then coupled with a colour scheme generated from a Teardrop Explodes album cover "Wilder".

This then produces a mixture of colours that can be used singularly or in pairs depending on the artwork requirements.

Shading is added using a woodblock style line effect and a companion colour.

As well as the logotype I have been working on a website where we can promote and manage events. This uses a wordpress template and plug ins to make it as easy as possibly for me to develop and for the Committee to use.

The test site can be seen at http://www.thombaker.co/TLMC/ 

Objectives for next 2 weeks

• Identify 3 periods of austerity and 2 typefaces associated with each
  
• Analysis and comparisons of the typefaces
• Research commentary on visual styles on those periods.
• Comparative sketches of design features associated with typefaces
• Identify recurring elements within typefaces chosen if any